Find your fellow competitors, identify the unique selling proposition of your product.
Find insights and updates on our blog.Stay informed with the latest trends.
Find answers to frequently askedquestions and get support.
Explore our comprehensive Sellers Dictionary to understand key terms and concepts.
Listen to our latest episodes and gain insights from industry experts.
Final Value Fee (FVF) — the main eBay fee, charged as a percentage of the total sale amount (selling price + shipping charged to buyer):
Transaction Fee — eBay charges €0.35 per order placed (fixed, regardless of sale value). Multiply by number of orders.
International Fee — an extra % applied when you sell to buyers outside Italy:
Sponsored Listing Rate — if you use eBay Promoted Listings, enter the ad rate (%) you selected. This is charged as a % of the total sale amount when the item sells via the ad.
VAT on Selling Price (commercial sellers only) — shows how much of your selling price is VAT collected on behalf of the tax authority. Calculated as: Price × VAT% ÷ (100 + VAT%). This is not an extra charge — it is already included in what the buyer pays.
Price × VAT% ÷ (100 + VAT%)
Profit = Total Revenue (selling price + shipping charged) − All eBay Fees − Item Cost − Shipping You Paid. The margin % is profit as a share of total revenue.
Collected from buyer
Margin: -